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2026-07-17 3 浏览 公开

Google AI模式新增应用链接与交互功能

Google宣布AI模式现已支持用户链接并交互部分常用应用,包括Instacart、Canva和YouTube,旨在将AI从回答问题扩展到完成任务,与ChatGPT和Claude竞争。

SOURCE / 全球热点解读 MIN / 4 ACCESS / 公开 POST / 2026-07-17 00:00:00

原贴

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作者:Aisha Malik 来源站点:techcrunch.com 原贴时间:

原文

Google announced on Thursday that it now allows users to link and interact with some of their go-to apps right in AI Mode, the tech giant’s conversational search experience. At launch, supported apps include Instacart, Canva, and YouTube. With this new update, Google is expanding AI Mode beyond answering questions and into completing tasks across the apps they use regularly. The tech giant is also likely hoping that users will rely on AI Mode more often for things like planning and shopping. Plus, the rollout will allow Google to better compete with rivals like OpenAI’s ChatGPT and Anthropic’s Claude , both of which support app integrations. In one example, Google says that if you’re planning a barbecue and using AI Mode to create a grocery list, you can connect your Instacart account to add the ingredients directly to your shopping cart and quickly check out on the Instacart app or website. Or, if you’re working on a project and need design ideas, like for a flyer, you can ask Canva to show you a selection of templates. In another example, Google says you could use AI Mode to curate a playlist for your next party and instantly save it to YouTube Music. The update is rolling out to users in the U.S. Google says it’s working with a range of partners and plans to launch support for more apps soon. Today’s announcement builds on a capability Google launched earlier this year at Google I/O that lets users connect third-party apps to the Gemini app to complete tasks faster. Supported apps include Canva, OpenTable, Spark, Instacart, and more. Since its launch in early 2025, Google has been continuously building out AI Mode with more capabilities. Most recently, the tech giant announced that AI Mode can now help check whether an item you need is in stock at a nearby store. Google also recently added the ability for users to explore the web side-by-side with AI Mode to do things like compare details and ask follow-up questions while preserving the context of their search. Earlier this year, Google launched “Personal Intelligence” on AI Mode , enabling it to tap into users’ Gmail and Google Photos to provide more individualized responses. When you purchase through links in our articles, we may earn a small commission . This doesn’t affect our editorial independence. Aisha is a consumer news reporter at TechCrunch. Prior to joining the publication in 2021, she was a telecom reporter at MobileSyrup. Aisha holds an honours bachelor’s degree from University of Toronto and a master’s degree in journalism from Western University. You can contact or verify outreach from Aisha by emailing aisha@techcrunch.com or via encrypted message at aisha_malik.01 on Signal. Last chance to save up to $190 on TechCrunch Founder Summit. Join 1,000+ founders and VCs at all stages for real-world scaling insights and connections that move the needle. Savings end June 26, 11:59 p.m. PT .

中文翻译

谷歌周四宣布,现在允许用户在其AI模式(该科技巨头的对话式搜索体验)中链接并交互一些常用应用。上线时,支持的应用包括Instacart、Canva和YouTube。通过这一更新,谷歌正在将AI模式从回答问题扩展到在用户日常使用的应用中完成任务。

核心信息

Google宣布AI模式现已支持用户链接并交互部分常用应用,包括Instacart、Canva和YouTube,旨在将AI从回答问题扩展到完成任务,与ChatGPT和Claude竞争。

  • Google宣布AI模式现已支持用户链接并交互部分常用应用,包括Instacart、Canva和YouTube,旨在将AI从回答问题扩展到完成任务,与ChatGPT和Claude竞争。
  • 原贴提到:Google announced on Thursday that it now allows users to link and intera
  • 来源:techcrunch.com

详细解读

这是什么信号:Google正在将AI从信息检索工具转变为任务执行平台。通过开放应用链接,AI模式不再局限于对话式问答,而是能直接调用第三方服务完成购物、设计、音乐播放等具体操作。这是AI助手从“建议者”向“执行者”演进的关键一步。

为什么重要:此举直接对标OpenAI的ChatGPT和Anthropic的Claude,两者早已支持应用集成。Google凭借搜索入口优势和庞大的用户基数,将AI融入日常生活场景(如购物清单、活动策划),可能加速用户从传统搜索向AI助手的迁移。同时,通过连接Gmail、Google Photos等自有生态,Google拥有对手难以复制的个性化数据优势。

对谁有价值:对消费者:简化多步骤任务(如生成购物清单→加购→结算),节省时间。对开发者/合作伙伴:接入AI模式可获取流量和用户触达。对Google:增强AI模式使用频率和粘性,提升广告和交易转化机会。

可以怎么行动:用户可尝试在AI模式中连接Instacart账户规划烧烤购物,或使用Canva生成设计模板。企业应考虑将服务接入Google AI模式,抢占早期流量。开发者可关注Google后续开放的API,探索自动化工作流集成。

风险或限制:当前仅支持美国用户,且应用范围有限。隐私问题:AI访问Gmail和照片可能引发数据安全担忧。另外,集成质量依赖第三方响应速度和准确性,若出现错误操作(如错误添加商品),责任归属尚不明确。

信息差价值

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参考来源

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