Figma在Config 2026押注人类判断，而驱动其画布的AI来自他人

Figma is expanding its design canvas beyond static layouts to include code, animations, and 3D effects, aiming to keep users on its platform as AI competitors like Anthropic and OpenAI increasingly offer tools that generate interfaces directly. The company is introducing collaboration features that let teams share successful AI prompts, workflows, and custom plugins, making it easier to build on each other's results. High inference costs from using external AI models are squeezing Figma's profit margins, prompting the company to focus on tighter integration of design and code to reduce token consumption and improve efficiency. At Config 2026, Figma is betting on human judgment and smarter token usage instead of building its own models. AI, the company's key growth driver, is eating into margins and comes from providers like Anthropic that are building competing products. At its annual conference in San Francisco, Figma rolled out a wave of updates that turn the design canvas into a workspace for code, motion, depth, surface effects, and AI agents. The company says 95 percent of Fortune 500 companies build their products in Figma. Generating interfaces, text, and code with AI has gotten cheap. Human attention, the thing all that output competes for, hasn't grown. Standing out means going beyond what models trained on the internet's average content can produce. The new features give designers more tools to do that without giving up control over the result, the company says. Ad It starts with code. Last year, Figma brought code onto the canvas for the first time with Figma Make. Now Make pulls in a team's production code and applies changes through branches, commits, and pull requests, all without a terminal. The feature is rolling out in beta. Ad DEC_D_Incontent-1 With the new Code Layers, design and code live side by side in the same space. Users can generate code from a design, prompt it through an agent, or import a repo from GitHub. From a code layer, they can drag out editable design layers, tweak them directly, and convert them back to code. Figma says the speed matches how designers already iterate through variations with design layers. Motion is the second element coming to the canvas. Animations, transitions, and timelines that used to require external tools are now part of the design system. They can be edited collaboratively, generated through an agent, and pushed all the way to production via Dev Mode and MCP. Ad Separately, Figma is adding a depth layer with 3D transformations. Until now, spatial depth in interfaces was mostly faked with stacked shadows. Now designers can shape perspective directly. The new shader feature uses WebGPU for effects like dithering, pixelation, and various types of blur, plus surfaces that look like frosted glass or polished chrome. This used to require graphics programming knowledge. Now users describe the effect they want, and an agent generates it along with adjustable controls. Ad DEC_D_Incontent-2 The idea across all these features is the same. AI shouldn't just spit out a finished result you either accept or re-prompt. It should give you a tool you can keep tweaking. Results can be shared across the team. Ad