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2026-08-17 0 浏览 会员

为何人们不买账扎克伯格的AI未来

Meta CEO扎克伯格发文描绘AI赋能的乐观未来,但媒体和评论者基于公司过往历史与消费级表现,对其愿景持怀疑态度,认为这更多是品牌重定位的尝试。

SOURCE / AI小生意项目库 MIN / 4 ACCESS / 会员 POST / 2026-08-17 04:32:01

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作者:Anthony Ha 来源站点:techcrunch.com 原贴时间:

原文

Meta CEO Mark Zuckerberg published a 6,500 word essay this week declaring that “The Future is for Everyone” and painting an optimistic picture of a future powered by AI, where “everyone will have an exceptionally capable personal agent that understands you, your goals, and everything you care about.” On the latest episode of TechCrunch’s Equity podcast , Kirsten Korosec, Rebecca Bellan, and I discussed why not everyone is buying Zuckerberg’s vision — including our colleague Russell Brandom, who wrote that the manifesto is “exactly why people don’t like AI.” Comparing Zuckerberg to Anthropic CEO Dario Amodei (who spent the weekend pushing back against the idea that he’s an AI doomer ), Rebecca said the Meta CEO seems to be positioning himself “almost like an anti-Dario.” The problem, however, is Zuckerberg and Meta’s history. “You look back to the social media days, [Zuckerberg] was saying that he wants to make sure that everyone has an outlet for talking to their friends and having a social network,” Rebecca said. “And what do we have instead? We have ragebaiting and advertisements, and not connection.” Keep reading for a preview of our conversation, edited for length and clarity. Rebecca Bellan: Cynically, I think that this is an attempt for Meta to win in a different way. They’re not winning in the frontier, closed-model space. They’re not necessarily even winning in the open space. But when it comes to personal empowerment, as Mark Zuckerberg talks about in his letter, “The Future Is for Everyone,” that’s where he’s trying to win. He’s trying to provide the models that people will use for their own personal AI on their own personal devices. I think last year, when he published a [similar] “Futures for Everyone” letter, [the promise] was that a lot of that AI would go onto the glasses, the wearables, but it’s not really clear what the final hardware form factor for this would be, and I guess he’s like leaving it up to the individual to choose. So his idea is that you’re using [ Meta’s new AI model ] Glimmer for managing your schedule, drafting messages, organizing files, it’s always on, it can operate anytime, anywhere, with or without an internet connection. But then there is still Muse Spark, so that maintains a way for them to have some level of control over, still, its most capable models, and provide a revenue outlet for people who want to scale their compute, and people who want to like do larger projects, or companies that might want to do larger projects. Anthony Ha: I imagine the part of the context here is also — Meta has made some very serious investments in AI, last year there [were] also all these stories about how much money they were trying to pay for AI scientists, but in terms of who we think of as the leading companies, the frontier labs, Meta doesn’t tend to come up in the conversation. Another way it doesn’t come up in the conversation is in, you know, what are the popular consumer AI chatbots? Certainly, people are interacting with Meta AI tools in Instagram, in Facebook, but it’s not a company that you think of when, “I’m going to go use my personal assistant.” Meta isn’t that yet, and so it feels, to a certain extent, this is an attempt to reposition them and try to claim space that they really haven’t been that successful at before. Is that fair? Rebecca: I think that is really fair to say. And I would take it with a grain of salt because Mark Zuckerberg loves to put out a vision of what his companies will do for people and how they will empower people. And so far, what that looks like for Meta — I mean, of course, Llama is great; it’s a great tool and open source, but I think that on a consumer level, how are people using Meta AI? Well, there’s like a lot of creepy-ass chatbots .

中文翻译

Meta首席执行官马克·扎克伯格本周发布了一篇6500字的文章,宣称“未来属于每个人”,并描绘了一个由AI驱动的乐观未来,在这个未来中,“每个人都将拥有一个异常强大的个人代理,它了解你、你的目标以及你关心的一切。”

在TechCrunch的Equity播客最新一期中,我和Kirsten Korosec、Rebecca Bellan讨论了为什么不是每个人都买账扎克伯格的愿景——包括我们的同事Russell Brandom,他写道,这篇宣言“正是人们不喜欢AI的原因”。将扎克伯格与Anthropic首席执行官Dario Amodei(他周末在反驳自己是AI末日论者的说法)进行比较时,Rebecca表示,Meta首席执行官似乎将自己定位为“几乎是反Dario”。

然而,问题在于扎克伯格和Meta的历史。“回顾社交媒体时代,[扎克伯格]当时说他想确保每个人都有一个与朋友交谈和拥有社交网络的出口,”Rebecca说。“但我们得到的是什么?我们得到的是愤怒诱饵和广告,而不是连接。”继续阅读我们的对话预览,为简洁和清晰而编辑。

Rebecca Bellan:从悲观的角度看,我认为这是Meta试图以另一种方式获胜。他们没有在前沿的封闭模型领域获胜。他们也不一定在开放领域获胜。但谈到个人赋权,正如马克·扎克伯格在他的信中所说,“未来属于每个人”,那才是他试图获胜的地方。他试图提供人们将在自己的个人设备上用于个人AI的模型。我认为去年,当他发表了一封类似的“未来属于每个人”的信时,[承诺]是很多AI将用于眼镜、可穿戴设备,但最终硬件形态并不清楚,我猜他是让个人自己选择。所以他的想法是,你使用[Meta的新AI模型]Glimmer来管理日程、起草消息、组织文件,它始终在线,可以随时随地操作,无论有无互联网连接。但还有Muse Spark,这样他们仍然可以对其最强大的模型保持一定程度的控制,并为那些想要扩展计算能力的人、想要开展更大项目的人或可能想要开展更大项目的公司提供收入渠道。

Anthony Ha:我想这里的背景也是——Meta在AI上进行了非常认真的投资,去年也有故事说他们试图支付多少钱给AI科学家,但就我们认为的领先公司、前沿实验室而言,Meta往往不会出现在对话中。它不出现的另一种方式是,你知道,流行的消费级AI聊天机器人有哪些?当然,人们在Instagram、Facebook上与Meta AI工具互动,但当你想到“我要去使用我的个人助理”时,它不是你会想到的公司。Meta还不是那样,所以感觉在某种程度上,这是试图重新定位他们,并试图声称他们以前并没有那么成功的领域。这样说公平吗?

Rebecca:我认为这确实很公平。而且我会持保留态度,因为马克·扎克伯格喜欢发布关于他的公司将为人民做什么以及如何赋予人民权力的愿景。到目前为止,对Meta来说是什么样子——我的意思是,当然,Llama很棒;它是一个很好的工具,而且是开源的,但我认为在消费者层面,人们如何使用Meta AI?嗯,有很多令人毛骨悚然的聊天机器人。

核心信息

Meta CEO扎克伯格发文描绘AI赋能的乐观未来,但媒体和评论者基于公司过往历史与消费级表现,对其愿景持怀疑态度,认为这更多是品牌重定位的尝试。

  • Meta CEO扎克伯格发文描绘AI赋能的乐观未来,但媒体和评论者基于公司过往历史与消费级表现,对其愿景持怀疑态度,认为这更多是品牌重定位的尝试。
  • 原贴提到:Meta CEO Mark Zuckerberg published a 6,500 word essay this week declarin
  • 来源:techcrunch.com
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