{"version":"1.0","generated_at":"2026-10-04T18:36:47.409660","id":1393,"slug":"the-eu-doesn-t-really-know-what-a-deepfake-is-and-that-s-becoming-a-problem-for-retail","title":"趋势解读：The EU doesn't really know what a deepfake，解读最新 AI 进展","summary":"欧洲贸易协会Eurocommerce正推动将AI生成的广告排除在欧盟AI法案的透明度要求之外，认为非欺骗性广告图片不应被标记为“深度伪造”。该法案将于8月2日生效，要求对AI生成或修改的内容进行标记。Zalando表示其平台90%营销内容已由AI生成，并能将趋势响应时间缩短至24小时内。该事件揭示了当前法规对“深度伪造”定义的模糊性。","abstract":"趋势解读：The EU doesn't really know what a deepfake，解读最新 AI 进展 欧洲贸易协会Eurocommerce正推动将AI生成的广告排除在欧盟AI法案的透明度要求之外，认为非欺骗性广告图片不应被标记为“深度伪造”。该法案将于8月2日生效，要求对AI生成或修改的内容进行标记。Zalando表示其平台90%营销内容已由AI生成，并能将趋势响应时间缩短至24小时内。该事件揭示了当前法规对“深度伪造”定义的模糊性。 Eurocommerce推动豁免AI广告的透明度要求 欧盟“深度伪造”定义模糊引发争议 Zalando 90%营销内容已由AI生成 案例凸显商业利益与监管冲突 若豁免通过将削弱消费者保护 欧洲贸易协会 Eurocommerce 正在推动将人工智能生成的广告排除在欧盟人工智能法案的透明度要求之外。路透社获得的致欧盟技术专员 Henna Virkkunen 的一封信中，该协会（其成员包括亚马逊、H&M、Inditex 和宜家）呼吁豁免非欺骗性的广告图片。欧盟法律于 8 月 2 日生效，要求对人工智能生成或人工智能修改的内容进行明确标记，这些内容属于“深度伪造”。总干事 Christel Delberghe 认为，用于展示沙发的人工智能生成的客厅图像不应该属于这个定义。要求在此类内容上贴上标签将影响广告的大量份额，并削弱透明度规则对消费者的价值。欧盟委员会尚未对这一要求做出回应。 Ad Zalando 表示，其平台上 90% 的营销内容现在都是人工智能生成的。 Zalanda 内容解决方案副总裁 Matthias Haase 表示：“…","access_level":"public","access_label":"公开","access_mode":"full","is_preview":false,"canonical_url":"https://opc.beizhux.com/content/1393/the-eu-doesn-t-really-know-what-a-deepfake-is-and-that-s-becoming-a-problem-for-retail","html_url":"https://opc.beizhux.com/content/1393/the-eu-doesn-t-really-know-what-a-deepfake-is-and-that-s-becoming-a-problem-for-retail","json_url":"https://opc.beizhux.com/content/1393/the-eu-doesn-t-really-know-what-a-deepfake-is-and-that-s-becoming-a-problem-for-retail.json","published_at":"2026-06-21T01:17:38","updated_at":"2026-10-04T17:58:52","category":{"slug":"hotspots","name":"全球热点解读"},"source":{"site":"the-decoder.com","author":"Matthias Bastian","url":"https://the-decoder.com/the-eu-doesnt-really-know-what-a-deepfake-is-and-thats-becoming-a-problem-for-retail/"},"tags":["AI","AI政策","The 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90%营销内容已由AI生成"},{"question":"这篇文章和哪些AI专题相关？","answer":"它适合放在AI日报、AI内容增长、AI工具专题里阅读。 关联原因：这篇内容命中「热点解读」等主题信号。；这篇内容命中「内容」等主题信号。；这篇内容来自该专题长期覆盖的栏目。"},{"question":"阅读这篇文章建议先理解哪些关键词？","answer":"建议先理解AI日报、每日AI日报、AI信号、热点解读、BuilderPulse这些关键词，再结合正文判断工具、机会或风险是否值得进入自己的工作流。"}],"terms":[{"slug":"ai-daily-term","name":"AI日报","definition":"在AI觉醒星球里，「AI日报」属于「AI日报」方向。持续整理每日AI日报、模型更新、工具变化和行业信号，帮你快速判断哪些信息值得收藏、验证和行动。 每天先看趋势，再决定今天该试什么。","topic_slug":"ai-daily","topic_name":"AI日报","topic_title":"AI日报：每日AI信号、工具动态与行动判断","topic_url":"https://opc.beizhux.com/topics/ai-daily","topic_path":"/topics/ai-daily","url":"https://opc.beizhux.com/glossary/ai-daily-term","path":"/glossary/ai-daily-term","json_url":"https://opc.beizhux.com/glossary/ai-daily-term.json"},{"slug":"daily-ai-briefing","name":"每日AI日报","definition":"在AI觉醒星球里，「每日AI日报」属于「AI日报」方向。持续整理每日AI日报、模型更新、工具变化和行业信号，帮你快速判断哪些信息值得收藏、验证和行动。 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